Trending
This story is from June 10, 2005
Regional focus for business growth
PUNE: Activism pays. So does a verticalisation of programming. And if the channel is in the local language, so much the better.
CNBC TV 18's Hindi channel, Awaz,positioned as a consumer activist channel, has proved that, encouraging it to go 'vernacular' by the last quarter of this fiscal. It will start off with Gujarati and Tamil and then, in the second round, introduce a Marathi channel.
This will be preceded by the launch of the Awaz Consumer Forum, to be launched by the first week of August, and by the 'Aap ki Awaz' programmes.
With its new English news channel to be launched in four months from now, the business only channel will add to its bouquet.
"During 04-05, we have become bigger, terms of viewership, than NDTV 24x7, prompting the launch of 'Awaz' the Hindi channel," Ajay Chacko, head, marketing, CNBC TV 18, said. "The trend is that business television is bigger than English news," he added.
Explaining the celeb-hosted programmes, Mr Chacko said while Ms Azmi would focus on societal issues, Mr Shaikh would take up individual, specific cases. Activism, on television, he said, has not been attempted anywhere, which they are undertaking.
"Awaz Consumer Forum will go beyond investor camps. They will feature representatives from consumer rights organisations, the Regulator, manufacturers or service providers and the media," Ajay Chacko, head, marketing,CNBC TV-
18, said.
While Pune is its fastest growing market in vierwership terms, closing in on Bangalore and Ahmedabad, it currently has about 1.5 lakh viewers, taking to 6th or 7th position, nationally. Mr Chacko added that the markets they are targeting for growth, besides Pune, are Chandigarh, Jaipur, Ludhiana, Kanpur, Coimbatore and Kochi. In India, it is a channel available in 2 crore households.
End of Article
FOLLOW US ON SOCIAL MEDIA
Hot Picks
TOP TRENDING
Trending Stories
In City
Entire Website
- GK for students: Top 8 Largest Mammals in the World
- Arvind Kejriwal Resignation Live Updates: 'Kejriwal will be back', says Atishi after staking claim; BJP questions CM-designate's 'background'
- India vs China Highlights, Asian Champions Trophy 2024 Final: Jugraj Singh stars as India beat China 1-0 to clinch record fifth title
- Kolkata Murder Supreme Court Hearing Live Updates: Court extends ex-RG Kar principal Ghosh, cop's custody by 3 days
- Maharashtra schools closed on Sep 18: Here’s why
- Communal tension hits Karnataka towns over Palestinian flags at rallies
- 'If any shame left ... ': AAP slams Swati Maliwal's remark on Atishi, says she should seek RS ticket from BJP
- Work on bridges gains pace to ease Ghodbunder jams
- NMDC Steel Plant Seeks 100 Officers of Vizag Steel Plant
- UGC NET Result 2024 Live Updates: NTA expected to announced final answer key, scorecards shortly
- 'Security breach': 1000s of pagers explode across Lebanon, many Hezbollah fighters hurt
- Sri Lanka presidential polls: What's at stake for India
- ‘Oxford returnee’ to Delhi CM: The rise and rise of Atishi
- 'No glorification of bulldozer justice': SC bans property demolition till Oct 1
- PM Modi to visit US from Sept 21-23 for Quad summit
- Pak players wave Chinese flag during India-China ACT final
- Rs 15cr gold crown from the Ambanis: Meet Mumbai’s richest Ganeshas
- Reliance Jio confirms outage, here’s what the company said
- 'Kejriwal will be back', says Atishi; BJP attacks CM-designate
- 'Congress, its ecosystem angry': PM Modi over Ganesh Puja with CJI
Popular Categories
Hot on the Web
Top Trends
Dominique PelicotUS Fed Rate CutIndia vs China Champions TrophyUPI Transaction LimitWhere to Watch India vs China Final Hockey MatchUPS vs NPS CalculatorKolkata Commissioner Manoj VermaNEET UG Admission CriteriaAtishiKolkata Doctor Rape CaseArvind Kejriwal Resignation LiveAli Khamenei TweetSuryakumar YadavVince McMahonTech LayoffsDonald TrumpLive Cricket Score
Trending Topics
Munawar FaruquiLuxury BrandCancer CauseKhatron Ke Khiladi 14Chinas EggAtishi Marlena Singh QualificationSunita AhujaGoat CollectionSalman Khan FarmhousePitra Paksha 2024CheetahsKangana RanautAditi Rao HydariDalljiet KaurHoliday DestinationVikas SethiReliance Jio DownApple iPhone 16 ProVirat KohliWordle Answer
Living and entertainment
Latest News
Pankaj Kapur is proud of son Shahid Kapoor’s film choices, calls him ‘the finest actor in the country’Mukhtar Ansari died of heart attack, not poisoning: UP's Banda district magistrate's report4 types of tea to improve gut health and ease digestive issuesMemeFi daily codes for 17 September 2024: Boost your earnings with daily codes and know how to maximizeKhatron Ke Khiladi 14: Shalin Bhanot hosts a fun party for his co-contestants Krishna Shroff, Abhishek Kumar, KaranVeer Mehra and othersDecoding how log analytics systems are enabling brands to derive maximum value from dataAnother Mpox suspected case in India: Man showing symptoms admitted to hospitalTaurus, Daily Horoscope Today, September 17, 2024: Anxiety and stress diminishLiza Colon becomes 1st Latina to win Best Supporting Emmy AwardSelena Gomez recreates practiced applause she learnt from TV show Friends after losing at Emmys 2024Former WWE superstar is no longer listed on their internal rostersBeyond Paychecks: Job satisfaction, work-life balance more important than salary for Gen Z workforce‘You is sleep or you can sleep’: Students prank Benglauru’s ‘pookie professor’ in viral videoHow ‘Oxford returnee’ Atishi became chief minister of DelhiWhy more couples aged 50 or older are getting divorcedThese are the most toxic fresh produce of 2024Congress condemns Shiv Sena MLA's 'Rs 11 lakh reward to cut Rahul Gandhi's tongue' remarkThe 3 Strongest Zodiac Signs: Powerhouses of the Zodiac Wheel
Copyright © 2024 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service